Over the last 10 years the job of the entrepreneur has been glamorized (and vilified) to a degree that is highly unrealistic. Hightouch Raises $38M and Unveils Customer 360 ToolkitĮveryone wants to change the world, but no one wants to do the dishes. If you'd like to learn more, please reach out! Other martech vendors have really let down their customers and it's become extremely obvious (even to them) that Hightouch solves marketing and data problems the right way. Anyone who uses Hightouch can see these abstractions clearly in the product and understand the intuition behind why the product is so flexible. Well now we work with several of the Fortune 500 and the reason we're able to widen product scope is because we build really strong abstractions every step of the way.
People said that we would struggle desperately to maintain our over 200 destination integrations, each of which we built in house. In the past, we were told that widening product scope was risky and going enterprise too early was risky. Our Entity Resolution product in Customer 360 Toolkit particularly serves B2B customers in a way that no CDP has ever been able to. We have excellent customers on both sides: from Calendly GitLab Plaid to PetSmart Warner Music Group GameStop and over 500 more. In the past, folks said we had to choose between serving B2B customers or B2C customers. Though we're calling this our 3rd "major" product line, we have 5 products now, and each of them was driven by customer feedback. In the past, folks told us it was a bad idea to launch multiple products as an early stage business. We now help our customers prepare their customer data and understand their user journeys much better.
In the past, Hightouch was strictly a Data Activation company - we helped folks send data from their data warehouse to different sales and marketing platforms across their business. Our competitors call this Identity Resolution, but we've decided to build an entire toolkit for problems like Identity Resolution that is much more capable for the enterprise.
Tejas Manohar and I write about the announcement here in this blog post: and Kyle Wiggers wrote about us today in TechCrunch here! Ĭustomer 360 Toolkit helps our users turn raw customer data into unified customer profiles, which helps them better understand their customers and better personalize their customers' experience. We are so excited to announce the launch of our new product, Customer 360 Toolkit, alongside our most recent fundraise of $38M! Today is a big day for Hightouch - because today is the day we break multiple rules.
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